Strathmore IAAF

Strathmore is partnering with the IAAF World Indoor Championships in Birmingham, which will take place in March 2018.

More than 60,000 bottles of water will be supplied to athletes, officials and volunteers at the event's venues around the city, such as the training area and official hotels.

The brand will also be on sale for spectators.

Adrian Troy, AG Barr marketing director, said: “The event is a fantastic opportunity to grow Strathmore’s awareness and strengthen its position as the water of world-class athletes.”

Chris Dillon
Chris is the Retail Express features editor. He is using to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at and on 020 7689 3379.