Spar shop and win

Spar’s Shop & Win campaign attracted nearly 25,000 customers this year, with 300 more people a week playing the competition's games than in 2016.

The campaign ran alongside Spar’s 60th anniversary deals and gave customers the chance to win £60,000-worth of prizes by playing an online scratch card game and entering a selfie competition on Facebook.

It ran for nine weeks from June 15 to August 17.

This year’s campaign also created a higher basket spend of £9.67, compared to £8.33 last year.

The top cash prize of £10,000 was won by a Spar shopper in Droylsden, Manchester.

Laura McNally, Spar marketing controller, said: “We are really proud of the success of the 2017 Shop & Win campaign, which is down to both our new initiatives, and the fantastic support and engagement we’ve had with the activity from our retailers.”

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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