Sam Chapman make great use of in-store theatre as you can see in the picture gallery. She also uses several ways to promote her store Paperlane. Customers who receive home deliveries get a monthly newsletter, including details of a monthly prize draw. She also offers vouchers and advertises in the local paper.
Sponsoring is another way of promoting the shop, her business sponsors the local children’s football team. “Our name is on the football kit and it meant that the parents were able to buy it at a reduced price,” she explains.
21/05/2012
Chander Hingorani — If I am not mistaken, Wonga charge interest in excess of 4000%. And they are not regulated by FSA either....
18/05/2012
Tom Searle — A similar loan for one year from the NFRN Credit Union would cost £66 per £1,000. However, you need...
15/05/2012
Steven Denham — Hi Steve, if you let us know your email address by using the 'Contact Us' button at the top of...
15/05/2012
Steve Parsons — Hi Steve I would be interested in the contact details of your holiday relief.
11/05/2012
Christine — Another book you are persuading me to purchase and get into action.
Philip Hesketh book has helped me in quite a...
