Cash in on Diwali sales with Rubicon’s limited-edition packs

Rubicon

Convenience retailers can drive soft drinks sales ahead of Diwali as Rubicon launches limited-edition designs on its 1l packs.

The designs are rolling out on price-marked and non-price-marked packs of the brand's Mango, Guava and Passion flavours.

Adrian Troy, AG Barr's head of marketing, said Diwali is celebrated by 1.3 million people and represents £80m in additional sales.

"Food and drink are at the heart of festival celebrations, with sales of exotic juice drinks increasing by 42% at this time," he added.

Retailers can promote the packs with PoS.

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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