Oreo tablets range

Cadbury Dairy Milk is extending its Oreo tablets range with two new flavours this month, Mint and Peanut Butter.

The flavours will be backed by a £3m campaign, which includes outdoor advertising near to convenience stores.

The tablets come in 120g packs, RRP £1.49, and are available to stock in cases of 15.

Joanna Dias, brand manager at Mondelez International, said: “Eighty-nine per cent of consumers said they were likely to purchases one of the three Cadbury Dairy Milk Oreo flavours, so we believe the range will appeal to new shoppers.”

Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.