Say ‘hello’ to your customers with Mentos’ new campaign

Mentos say hello

Mentos is encouraging retailers to say hello to their customers with a three-month campaign and a limited-edition launch.

The candy brand will see its sweets printed with special icons, encouraging people to ‘high five’ or ‘smile’, or ‘take a selfie’.

And, at the same time, each sweet will offer up challenges aimed at getting people to interact with each other, including playing rock, paper and scissors, doing a moonwalk or telling jokes.

Trade marketing manager Mark Roberts encouraged retailers to get behind the launch and campaign. He added: “Mentos Say Hello is set to be a huge talking point. Not only will it inspire shoppers to interact over their challenges, it's ideal for creating theatre in-store and even give retailers an extra reason to start talking to their customers.”

The initiative will be backed with a significant advertising campaign, as outlined by Mentos brand manager Fern O’Guynn. He said: “We’re trying to bring back appreciation for simple interactions, such as bonding over a sweet.

“The new challenges are designed to get people to step away from their phones, encourage interaction and enjoy a shared moment with others.

The launch will be supported by a £3.5m advertising campaign, including a
TV advert.

SHARE
Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

COMMENT HERE

LEAVE A REPLY