McVitie’s adds Milk Chocolate Orange flavour to Digestives Nibbles range

McVitie's-digestives-nibbles-chocolate-orange

McVitie’s Digestives is extending its Nibbles range with a Milk Chocolate Orange flavour, which is available to convenience retailers now.

The Digestives Nibbles range has added £12.9m to the biscuits category since its launch last year and is forecast to create £20m in sales this year.

The new flavour comes in 120g sharing pouches, RRP £1.99.

Kerry Owens, sweet biscuits marketing director for Pladis, said: “We’ve had really positive feedback since the range launched last year, and we’re confident consumers will love this addition just as much.”

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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