Kerry Foods launches selfie-themed promotion for Yollies, Cheestrings and Scoffies

Kerry Foods

Kerry Foods is encouraging shoppers to express themselves by partnering with The Emoji Movie for an on-pack promotion.

Running on children’s snacks Yollies, Cheestrings and Scoffies, the promotion is encouraging families to take selfies and submit them online to win lunchboxes and stationery sets.

The promotion is running until September and is part of a £1m campaign that includes TV and digital advertising.

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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