Jägermeister is rolling out limited-edition packaging to encourage shoppers to try the brand’s cocktail, Root56.
The packs give shoppers the chance to redeem a free cocktail at selected Mitchells & Butlers outlets, which own O’Neill’s, All Bar One and Sizzling Pubs.
Consumers can redeem the drink by scanning the packs with the Shazam mobile app.
The designs are rolling out on the brand’s 50cl and 70cl packs and will display the recipe for Root56, which is made with ginger beer, lime, cucumber and ice.
The brand will also reach 14 million consumers with digital advertising on Youtube, Facebook, Instagram and Twitter.