Offer your shoppers a free cocktail with Jägermeister’s new packs


Jägermeister is rolling out limited-edition packaging to encourage shoppers to try the brand’s cocktail, Root56.

The packs give shoppers the chance to redeem a free cocktail at selected Mitchells & Butlers outlets, which own O’Neill’s, All Bar One and Sizzling Pubs.

Consumers can redeem the drink by scanning the packs with the Shazam mobile app.

The designs are rolling out on the brand’s 50cl and 70cl packs and will display the recipe for Root56, which is made with ginger beer, lime, cucumber and ice.

The brand will also reach 14 million consumers with digital advertising on Youtube, Facebook, Instagram and Twitter.

Chris Dillon
Chris is the Retail Express features editor. He is using to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at and on 020 7689 3379.