double-digit growth

Effective use of PoS can drive double-digit sales growth in independent stores a drinks supplier has said.

Citing the Grocery Display Effectiveness Study from research firm POPAI, Lucozade Ribena Suntory said PoS, such as shelf barkers and shelf strips, could increase sales by 25%.

Although the research was carried out in supermarkets, the Orangina manufacturer told RN the approach was equally important for independent retailers. “The most effective point of purchase have a conversion rate of approximately 25%,” said Jamie Nascimento, head of marketing Orangina and Ribena, Lucozade Ribena Suntory.

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