Demonstrate your connection with your community

community

Providing support to local groups and organisations can really help to raise the profile of your store. It's also a great opportunity to give something back to the community. This sign I saw last week in a pizza shop seeking local sponsorship opportunities got me thinking about how newsagents connect with local community groups. I know in my own case I’ve supported the same group for years through my newsagency business before wondering if it was the best relationship. It could be useful to reconsider the group or groups you support each year as Sainsbury's branches do. Assess them on their own

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