Crabbie's Rugby Union

Crabbie’s is kicking off a Rugby-themed on-pack promotion on its Original and Scottish Raspberry flavours.

The promotion will run until May 2018 and encourages shoppers to enter codes found on bottles online to take part in weekly prize draws and win TVs, tech gadgets and branded gear.

It will also allow entrants to support local rugby clubs by donating points, which can be exchanged for equipment.

Anja Weise-O’Connor, Crabbie’s senior marketing manager, said the weekly prize draws give convenience retailers the opportunity to drive repeat purchases.

Chris Dillon
Chris is the Retail Express features editor. He is using to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at and on 020 7689 3379.