Costcutter’s Independent brand makes TV debut

Costcutter’s own brand Independent is on TV for the first time ever this month as it unveils its range of barbecue meats for the summer.

The 10- and 30-second ads show the brand’s Sirloin and Rump Steaks, Pepper Beef Steaks, Kebabs and flavoured Ribs and Pork Steaks and promote the ‘any 2 for £6’ deal.

Jenny Wilson, marketing director for the Costcutter Supermarkets Group, said: “This TV ad will help increase consumer awareness of the Independent brand, showcase the new products and offers and drive footfall in to stores.”