Retailers can make their soft drink sales soar this summer as Coca-Cola European Partners brings back its 'share a coke' campaign.
Rolling out on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, the campaign will replace the names on packs with popular holiday destinations.
Shoppers can win a summer holiday to places like Hawaii, Bali, Ibiza and Miami by purchasing the packs and entering a code online. A winner will be chosen every day from May 10 to July 9.
The on-pack promotion will be backed by TV and outdoor advertising from May 19, as well as social media and PR activity.
The brand will also benefit from giving away 11 million 150ml samples of Coca-Cola Zero Sugar in cities and festivals.