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CHOCOLATE

Confectionery is not only the most valuable category in your store, it is also the most impulsive category. It can play a huge role in driving incremental sales in your store. The keys to getting this category right are outstanding display with an optimal range.

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How to use this guide:

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    What to stock

    Which brands are top sellers? What products are in growth? Find out the latest data to ensure you stock everything you need.

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    Top tips and trends

    What are your shopper's missions? How can your shop cater to them? Take note of these free tips and apply them carefully in your shop to see sales grow.

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    Planograms

    How you lay out your products can mean the difference between a sale and a lost customer. Follow these planograms to make sure your shelves are always ready.

Or... visit the gallery and see what other retailers are doing.

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What to stock    Top tips and trends    Planograms    Gallery

What to Stock

Confectionery is a great opportunity to help drive incremental sales in store. The key to success lies in having a great main fixture which is easy to shop, and well-located secondary displays which inspire shoppers.

Susan Nash

Trade communications manager, Mondelez International

 Focus on best selling brands

Make sure your range covers the key confectionery sub-categories: singles, blocks, pocket candy, bags and sharing & gifting.

When appropriate, create space for seasonal displays to create excitement in store.

What to Stock 2016
Top 25 best-selling products based on EPoS data from 3,000 local stores

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What to stock    Top tips and trends    Planograms    Gallery

Top tips and trends

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What to stock    Top tips and trends    Planograms    Gallery

Planograms

Make sure your fixture is highly visible

Every shopper that visits your store should see your confectionery display. That display could be on the counter, under the counter or in a specific location in a high traffic area.

Each of the three planograms, left, follows the four basic principles. They are:

  • Group packs by format
  • Group brands together within product type
  • Stock the bestsellers on the bestselling shelves
  • Keep shelves fully stocked with clear prices.

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Gallery

Send your own pictures

Did you use this advice to make some changes in your own chocolate category? Share it with the community!

More information

This category management page was built with the help and expert advice of Mondelez International.

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