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BISCUITS

The UK’s biscuit market is worth £2.3bn. Biscuits are a great opportunity for convenience stores, providing stores tap into the latest trends, consumer needs and shopper missions.

Biscuits are highly relevant to today's consumer needs. They are highly valued in convenience, an impulsive category and relevant to the two strongest shopper missions in convenience - top up and on the go.

overview-biscuits-2

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How to use this guide:

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    What to stock

    Which brands are top sellers? What products are in growth? Find out the latest data to ensure you stock everything you need.

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    Top tips and trends

    What are your shopper's missions? How can your shop cater to them? Take note of these free tips and apply them carefully in your shop to see sales grow.

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    Planograms

    How you lay out your products can mean the difference between a sale and a lost customer. Follow these planograms to make sure your shelves are always ready.

Or... visit the gallery and see what other retailers are doing.

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What to stock    Top tips and trends    Planograms    Gallery

What to Stock

For biscuits it's really important that retailers tap into the two shopper missions - the top up shop and the on-the-go shop. All the sub categories of biscuits should also be covered within your range: sweet, savoury and healthy.

Susan Nash

Trade communications manager, Mondelez International

 Focus on brands driving growth

Make sure your range covers sweet, savoury and healthy biscuits, and within each, focus on brands in growth and best sellers.

  • Savoury growth is being driven by new products and new portion formats.
  • Sweet biscuits are the largest sub category, with ‘everyday treat’ showing the greatest growth.
  • Healthy biscuits include breakfast biscuits - these are a great example of category development.
What to Stock 2016
Top 25 best-selling products based on EPoS data from 3,000 local stores

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What to stock    Top tips and trends    Planograms    Gallery

Top tips and trends

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What to stock    Top tips and trends    Planograms    Gallery

Planograms

Top up shop

An ideal range should cover 60% sweet, 20% savoury and 20% healthy with products grouped by sub category to give the fixture logic and make it easier to shop. Pictured left are planograms for one and two metre displays.

On the go fixture

A range of single serve snacks located in a highly visible place in store.

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Gallery

Send your own pictures

Did you use this advice to make some changes in your own biscuits category? Share it with the community!

More information

This category management page was built with the help and expert advice of Mondelez International.

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