Carlsberg launches Brooklyn Scorcher IPA in 355ml cans

Brooklyn Scorcher IPA

Looking to make more from your craft beer range? Brooklyn might have the answer.

The brand is launching its Scorcher IPA in 355ml cans, and they are available to convenience retailers now.

The drink has an ABV of 4.5% and is distributed by Carlsberg, alongside the rest of the Brooklyn Brewery range.

It joins Brooklyn Lager, Brooklyn Summer Ale, Brooklyn East IPA and Brooklyn Sorachi Ace.

Liam Newton, vice president of marketing at Carlsberg, said the launch would appeal to experienced craft beer drinkers, as well as encourage now customers to try new beers.

"International craft beer is seeing huge growth in popularity, and ensuring you have an extended range to appeal to a broad base of consumers is key, especially as there is a growing emphasis on choice," he added.

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Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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