Give customers the benefit of the doubt
Local shops handle a lot of cash and need to do this well to keep shoppers happy. I stopped off to fill my scooter with petrol yesterday and after ...more
Collected blog posts about Shoppers
Focus on shoppers not naysayers
While the magazine and newspaper industry is fearful that its current distribution model, dependent on sales through corner shops, is at risk from the ...more
Diff’rent smokes
Regionality is something that I’ve always found fascinating. The differences in the different products that sell in different places around the coun ...more
Be the friendly face for the lonely shopper
Home workers of the future may be lonely and may need good local shops to provide them with a daily lift. The Financial Times weekend runs an excel ...more
Thinking about how your customers engage with your business
In my business we have strategies to acquire and keep customers, as proposed by Peter Drucker. We have a group of customers that we believe are fan ...more
The iPad: how will Apple’s latest gadget affect sales from your store?
Wow. Steve Jobs, CEO of Apple Computer, says that his new company's new iPad device is "extraordinary", and if you take time to look at his launch p ...more
Britain edges out of recession, but is the worst really over?
So, today we "officially" moved out of recession. The economy grew by 0.1% in the last quarter of 2009, the Office of National Statistics announced to ...more
Silver lining in the post-Christmas blues
Earlier this week Sainsbury's published some great sales results but chief executive Justin King was quick to add on a warning that "what is going to ...more
Championing local shops
If you work for a non-profit organisation, do you give money to charity? This is the question raised by Seth Godin. More accurately, he criticised peo ...more
How to lose customers
I recently succumbed to an illness that laid me up for a couple of days. Despite my attempts to slightly overdramatise and claim otherwise, it didn’ ...more
