Using loyalty
Making shoppers feel special requires some careful calculation by local retailers as to the value that offers provide to their customers. A recent Retail Newsagent
Collected blog posts about Promotion
Promote your shop
The My Shop is Your Shop (MSYS) campaign has run since 2004 as a way for major suppliers to support local shopkeepers in promoting sales
Your greatest gift – imagination
Ranjan Patel used her first speech as president of London’s Newsagents Federation this week to urge independent shopkeepers to use their imagination to win business
Keeping it simple for shoppers
Local shops can make high impact promotions work for them with the application of a little thought – and sticky tape. My thanks to Andy
Promotional pancakes
Andy Singh invited me to visit his family shop in Sunnyside, near Gateshead, yesterday, and I spent an enjoyable hour with him talking about business
Busy street, empty shop
True in part to my New Year resolution, I held a business meeting in an independent coffee shop today just next door to a Starbucks.
Local lessons from lotto balloons
Last week in the corner shop across the street a big poster appeared in the window announcing an £89 million mega draw in the lottery.
Grabbags at 2-for-£1: who wins?
Walkers Max are promoting their grab bags with a 2-for-£1 flash in corner shops, and I wonder how many retailers have done the maths? My
Are bread and milk your bread and butter?
Steve Fox, retail sales director at the wholesaler Booker, has put down a marker for what he thinks is important for local shops to focus
Look out for those Big Nights In
This morning saw the release of fourth quarter results from pizza chain Papa John’s. The chain, which opened another 24 stores this year and is
