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><channel><title>betterRetailing - Energising independent retailers &#187; Promotion</title> <atom:link href="http://www.betterretailing.com/br/promotion/feed/" rel="self" type="application/rss+xml" /><link>http://www.betterretailing.com</link> <description>Energising independent retailers</description> <lastBuildDate>Sat, 31 Jul 2010 07:00:06 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0</generator> <item><title>Making space for top selling products</title><link>http://www.betterretailing.com/2010/07/making-space-for-top-selling-products/</link> <comments>http://www.betterretailing.com/2010/07/making-space-for-top-selling-products/#comments</comments> <pubDate>Sat, 31 Jul 2010 07:00:06 +0000</pubDate> <dc:creator>Steve Denham</dc:creator> <category><![CDATA[Products]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=3760</guid> <description><![CDATA[My hypothesis for improving confectionery sales is that by giving more facings to our best sellers we will sell more of them. This clearly requires]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/07/making-space-for-top-selling-products/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>betterRetailing visit NFRN Conference</title><link>http://www.betterretailing.com/2010/06/nfrn-conference/</link> <comments>http://www.betterretailing.com/2010/06/nfrn-conference/#comments</comments> <pubDate>Fri, 11 Jun 2010 13:42:14 +0000</pubDate> <dc:creator>Michael Laydon</dc:creator> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=3124</guid> <description><![CDATA[betterRetailing had its first public outing at Birmingham’s NFRN Conference this week. Thanks to everyone who came to speak with us.]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/06/nfrn-conference/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>The fear of all sums</title><link>http://www.betterretailing.com/2010/05/the-fear-of-all-sums/</link> <comments>http://www.betterretailing.com/2010/05/the-fear-of-all-sums/#comments</comments> <pubDate>Mon, 24 May 2010 11:57:12 +0000</pubDate> <dc:creator>Nick Shanagher</dc:creator> <category><![CDATA[Money]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=2766</guid> <description><![CDATA[Understanding margins is key in running a profitable business. Some retailers don’t do the maths and end up losing out when running promotions – don’t be one of them!]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/05/the-fear-of-all-sums/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Are you an inviting shop from the outside?</title><link>http://www.betterretailing.com/2010/05/are-you-an-inviting-shop-from-the-outside/</link> <comments>http://www.betterretailing.com/2010/05/are-you-an-inviting-shop-from-the-outside/#comments</comments> <pubDate>Sat, 15 May 2010 09:00:45 +0000</pubDate> <dc:creator>Nick Shanagher</dc:creator> <category><![CDATA[Benchmarking]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=2290</guid> <description><![CDATA[The sign says welcome but the door says stay out. In part, this arrangement is forced on the shopkeeper by the architecture of his shop.]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/05/are-you-an-inviting-shop-from-the-outside/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Found: An enterprising retailer</title><link>http://www.betterretailing.com/2010/05/found-an-enterprising-retailer/</link> <comments>http://www.betterretailing.com/2010/05/found-an-enterprising-retailer/#comments</comments> <pubDate>Thu, 13 May 2010 11:08:25 +0000</pubDate> <dc:creator>Nick Shanagher</dc:creator> <category><![CDATA[Benchmarking]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=2249</guid> <description><![CDATA[Last week, I wrote about the views of one supplier that few newsagents or convenience store retailers were prepared to put the effort into sourcing]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/05/found-an-enterprising-retailer/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Believe in the brands</title><link>http://www.betterretailing.com/2010/05/believe-in-the-brands/</link> <comments>http://www.betterretailing.com/2010/05/believe-in-the-brands/#comments</comments> <pubDate>Wed, 12 May 2010 11:37:37 +0000</pubDate> <dc:creator>Stefan Appleby</dc:creator> <category><![CDATA[Products]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=2232</guid> <description><![CDATA[How closely do you keep an eye on who makes what in your store? It might be more important than you think to keep tabs]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/05/believe-in-the-brands/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The difference between an also ran and a winner</title><link>http://www.betterretailing.com/2010/04/the-difference-between-an-also-ran-and-a-winner/</link> <comments>http://www.betterretailing.com/2010/04/the-difference-between-an-also-ran-and-a-winner/#comments</comments> <pubDate>Tue, 27 Apr 2010 15:07:27 +0000</pubDate> <dc:creator>Steve Denham</dc:creator> <category><![CDATA[Benchmarking]]></category> <category><![CDATA[Legislation]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=1737</guid> <description><![CDATA[This week the Independent Achievers Academy 2010 has been launched with the Guide to Better Sales &#38; Profit being distributed with Retail Newsagent. As the]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/04/the-difference-between-an-also-ran-and-a-winner/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Advertising: We&#8217;re off to a flyer!</title><link>http://www.betterretailing.com/2010/04/advertising-off-to-a-flyer/</link> <comments>http://www.betterretailing.com/2010/04/advertising-off-to-a-flyer/#comments</comments> <pubDate>Wed, 07 Apr 2010 16:01:46 +0000</pubDate> <dc:creator>Steve Denham</dc:creator> <category><![CDATA[Benchmarking]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=1641</guid> <description><![CDATA[We discovered that getting our message out to our customers has really helped us build our turnover. In 1996 when I went to a seminar]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/04/advertising-off-to-a-flyer/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Advertising: what will you do to be heard?</title><link>http://www.betterretailing.com/2010/03/advertising-be-heard/</link> <comments>http://www.betterretailing.com/2010/03/advertising-be-heard/#comments</comments> <pubDate>Tue, 23 Mar 2010 07:00:33 +0000</pubDate> <dc:creator>Steve Denham</dc:creator> <category><![CDATA[Benchmarking]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=1544</guid> <description><![CDATA[Every week companies use your newsagents business to advertise to potential customers. This may be in the form of loose leaflets or booklets or adverts]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/03/advertising-be-heard/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>How to use magazines to build loyalty</title><link>http://www.betterretailing.com/2010/03/magazine-loyalty/</link> <comments>http://www.betterretailing.com/2010/03/magazine-loyalty/#comments</comments> <pubDate>Mon, 22 Mar 2010 16:07:39 +0000</pubDate> <dc:creator>Steve Denham</dc:creator> <category><![CDATA[News & Mags]]></category> <category><![CDATA[Promotion]]></category><guid
isPermaLink="false">http://www.betterretailing.com/?p=1536</guid> <description><![CDATA[Nick wrote recently about loyalty schemes at coffee shops whereby customers are encouraged to use a loyalty card to qualify for a free cup. We]]></description> <wfw:commentRss>http://www.betterretailing.com/2010/03/magazine-loyalty/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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