Keeping it simple for shoppers
Local shops can make high impact promotions work for them with the application of a little thought - and sticky tape. My thanks to Andy Singh for f ...more
Collected blog posts about Promotion
Your greatest gift – imagination
Ranjan Patel used her first speech as president of London's Newsagents Federation this week to urge independent shopkeepers to use their imagination t ...more
Promotional pancakes
Andy Singh invited me to visit his family shop in Sunnyside, near Gateshead, yesterday, and I spent an enjoyable hour with him talking about business ...more
Busy street, empty shop
True in part to my New Year resolution, I held a business meeting in an independent coffee shop today just next door to a Starbucks. The cafe was pres ...more
Local lessons from lotto balloons
Last week in the corner shop across the street a big poster appeared in the window announcing an £89 million mega draw in the lottery. Inside the sho ...more
Grabbags at 2-for-£1: who wins?
Walkers Max are promoting their grab bags with a 2-for-£1 flash in corner shops, and I wonder how many retailers have done the maths? My local Best-O ...more
Are bread and milk your bread and butter?
Steve Fox, retail sales director at the wholesaler Booker, has put down a marker for what he thinks is important for local shops to focus on in 2010. ...more
Look out for those Big Nights In
This morning saw the release of fourth quarter results from pizza chain Papa John’s. The chain, which opened another 24 stores this year and is aimi ...more
Counter culture
This week I’ve been inundated with information about next year’s spring and Easter and products that will be on shelves once the Christmas rush ha ...more
Target marketing
Last month I noted that Wal-mart was selling hardback best-selling books for $9, which is some $5 below cost price. Why are they doing this? To win cu ...more
