betterRetailing visit NFRN Conference
betterRetailing had its first public outing at Birmingham’s NFRN Conference this week. Thanks to everyone who came to speak with us.
Collected blog posts about Promotion
Making space for top selling products
My hypothesis for improving confectionery sales is that by giving more facings to our best sellers we will sell more of them. This clearly requires
The fear of all sums
Understanding margins is key in running a profitable business. Some retailers don’t do the maths and end up losing out when running promotions – don’t be one of them!
Are you an inviting shop from the outside?
The sign says welcome but the door says stay out. In part, this arrangement is forced on the shopkeeper by the architecture of his shop.
Found: An enterprising retailer
Last week, I wrote about the views of one supplier that few newsagents or convenience store retailers were prepared to put the effort into sourcing
Believe in the brands
How closely do you keep an eye on who makes what in your store? It might be more important than you think to keep tabs
The difference between an also ran and a winner
This week the Independent Achievers Academy 2010 has been launched with the Guide to Better Sales & Profit being distributed with Retail Newsagent. As the
Advertising: We’re off to a flyer!
We discovered that getting our message out to our customers has really helped us build our turnover. In 1996 when I went to a seminar
Advertising: what will you do to be heard?
Every week companies use your newsagents business to advertise to potential customers. This may be in the form of loose leaflets or booklets or adverts
How to use magazines to build loyalty
Nick wrote recently about loyalty schemes at coffee shops whereby customers are encouraged to use a loyalty card to qualify for a free cup. We
