Selling on Impulse

How does this shop shape up then?

Part two of Nick’s latest blog designed to get retailer’s looking at their own shops and thinking of things from a customer point-of-view

Boost your impulse sales

Three retailers, three core categories, three major suppliers. Find out how these retailers upped their sales with Retail Newsagent’s Selling on Impulse project

Retailer 1 – the large shop

Patrick Patel Location: Crofton Park, South London Shop size: 3,000 sq ft, supermarket style Been in the business: 30 years Customers: “high-end” mums, families, office workers Patrick Patel’s store started out as a…

Retailer 2 – the medium shop

Kay Patel Location: Stratford, east London Store size: 2,000 sq ft, large convenience Been in the business: 23 years Customers: students, Polish, pensioners and affluent young Since Kay Patel took over his 2,000…

confectionery, category, advice, Pratik Sampat

Retailer 3 – the small shop

Pratik Sampat Location: Penge, south-east London Store size: 1,000 sq ft, small impulse/convenience Been in business: 6 years Customers: mixture, mainly elderly Pratik Sampat’s south London store is 100 years old. He has…

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