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60 second shop

Retailers can access beer and cider category advice on their mobile, as Molson Coors unveils an app for its 60 Second Shop initiative. 86% of time spent on mobile devices is within apps Available to download...
Mads Mikkelsen Carlsberg Export

Convenience retailers can give their shoppers free drinks glasses and Danish-inspired prizes, as Carlsberg Export teams up with Mads Mikkelsen for a new campaign. The £15m campaign includes adverts that show the Casino Royale star...
Carling Premier

Carling is relaunching and driving distribution of its Carling Premier premium lager to support its partnership with the Premier League. The beer has an ABV of 4.7% and joins Original Lager, Citrus Twist, Apple Cider...

Two new products from Freixenet have been created to help stores drive wine sales this summer. The brand is launching two varieties of prosecco – Prosecco DOC and Prosecco DOCG – RRP £10 and...
alcohol-free beer

Heineken is tapping into the latest beer trends with launches and campaigns for Foster’s, Desperados and Heineken. Backed by a £2.5m campaign, Heineken is rolling out an alcohol-free beer to appeal to shoppers looking to...
Maltsmiths

Heineken is aiming to appeal to the 13 million adults that are yet to try craft beer with two new beers under the Maltsmiths brand. Available in 330ml bottles and cans from March, the Maltsmiths...
English wine

With English wine production set to double from five million bottles a year to 10 million by 2020, independent retailers must now get behind local brands. That was the advice from Simon Stannard, European affairs...
Alchemy wings

London convenience stores are taking £2,000 a week by partnering with Alchemy Wings, a website that is helping independent stores deliver alcohol and snacks online. The Alchemy Wings site is currently operating in central London...
carling

Convenience retailers can drive alcohol sales by promoting Premier League matches in store with displays and offers. That was the advice from Jim Shearer, Carling brand director, who urged retailers to make the most...
Brewdog Punk IPA

Retailers looking to introduce craft beer into their stores should stock accessible brands at a price that reflects the quality of the products. That was the advice from Steve Ricketts, head of sales at Brewdog,...