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alcohol sales opportunities

Get to know the 20-to-30-year-old potential alcohol shoppers in your area

At what point is an alcohol column not an alcohol column? Probably when it’s about alcohol-free drinks, you might say. But that means that we might be missing out on talking about a crucial segment...
st-Peters without Gold

St Peter’s drives zero-alcohol beer with new golden ale, Without Gold

if you’re looking to increase your alcohol-free offer, St Peter’s could have the answer. The company has launched St Peter’s Without Gold, an alcohol-free Golden Ale, which comes in 500ml bottles, RRP £1.49. Steve Magnall, St...
Heineken Star Retailer

Heineken relaunches its Star Retailer scheme with more flexibility for convenience stores

Heineken is marking the fifth anniversary of its Star Retailer initiative by relaunching its website and making it more flexible for convenience retailers. The scheme’s advice encourages retailers to stock 12 core Heineken products, such...
Isla-Negra

Isla Negra launches exclusive Pizza Express promo for convenience

Isla Negra has partnered with Pizza Express for a promotion exclusively for the convenience channel. The brand’s ‘Every night in deserves a night out’ promotion gives shoppers the chance to win £10-off a meal at...
Londis wine festival

Sales soar by 60% in first Londis Wine festival

Londis retailers saw sales soar by 60% during the symbol group’s first-ever Wine Festival. The four-week promotion included deals on Silent Lake and Isla Negra and had brands like Oyster Bay and 19 Crimes on...
Summer alcohol sales

Get the right mix for summer alcohol sales

Retailers could be missing out on summer alcohol sales if they fail to stock the correct alcohol range to tempt both regular customers and impulse buyers. Kamal Sisodia, of Belvoir News Local, Leicestershire, focuses on...
Black-Tower

Black Tower drives summer sales with Sauvignon Blanc and Blush

Black Tower has launched two varieties that tap into growth areas for wine. New Black Tower Sauvignon Blanc has an RRP of £5.98, and combines blackcurrant, grapefruit and paprika flavours. Alison Flemming, export sales director for...
molson-coors

Molson Coors’ 60 Second Shop reaches 3,000 retailers

Retailers should focus on offering bestselling brands in the chiller and communicate strong value to drive beer and cider sales this summer. That was the advice from Clare Vintner, Molson Coors customer marketing &...
Absolut Mixt

Absolut Mixt offers premium solution for over-crowded RTD market

Pernod Ricard is driving premium vodka into the pre-mix category with Absolut Mixt, which is available to convenience retailers this month. The range combine Scandinavian berries with popular UK fruits to create two flavours, Cloudberry...
Malibu because summer

Malibu is back on TV with its ‘because summer’ campaign

Malibu is returning to TV for the first time in four years in a campaign that will run until July. Running with the strapline ‘because summer’, the advert has four different endings that promotes different...