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rugby label campaign

Wolf Blass is bringing back its limited-edition rugby label campaign, which will run on its Yellow Label Cabernet Sauvignon and Chardonnay. The bottles are available from February 1 to March 30 and will have 15...
craft cider

Thatchers is rolling out two craft ciders to help retailers encourage their shoppers to trade up. The new Stan’s range is available in 330ml cans, RRP £1.99, and contains two varieties, Leaf Twister and Barrel...
alcohol sales opportunities

Almost 18 months ago in this column, I wrote about “the Shoreditch drinker”. Inspired by Kopparberg’s slow-burn plan to gain traction by getting key influencers in the ‘cool’ areas of the capital city, the...
baileys

You can capitalise on bigger alcohol sales this Christmas, thanks to a £3.6m campaign from Baileys. 73% of shoppers say they would buy spirits as a gift Running with the strapline ‘Don’t mind if I Baileys’,...
inspire display sell

Diageo has unveiled a new initiative to help convenience retailers make £9,000 a year more from their alcohol sales. ‘Inspire, display, sell’ Is an extension of the company’s My Store Matters programme. It will give...
Export packs

In a bid to bring 18-34 years olds back to mainstream and premium beer, Carlsberg is relaunching its Export brand. The brand is rolling out redesigned packaging from February, which aims to promote Carlsberg’s Danish...
bulmers orchard pioneers

Heineken has announced its three-year plan to increase customer spend in premium apple cider with new products and brands. The fastest-growing area in cider for the next three years is one that Heineken has identified...
Stella Artois limited edition packaging

Stella Artois is encouraging shoppers to ‘Host one to remember’ this Christmas as the brand unveils its limited-edition seasonal packaging. Rolling out across its small and large packs, the lines can be promoted in...
heineken promotion

Retailers can drive mid-week alcohol sales as Heineken kicks off a new on-pack promotion in partnership with UEFA Champions League. Running until March across the brand’s bottle and can multipacks, the Heineken promotion will give...
Jacob's Creek

Wine sales are set to soar this Christmas as Jacob’s Creek launches a new campaign to promote the awards the brand has won. The campaign includes more than two million limited-edition packs rolling out...