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Absolut Mixt

Pernod Ricard is driving premium vodka into the pre-mix category with Absolut Mixt, which is available to convenience retailers this month. The range combine Scandinavian berries with popular UK fruits to create two flavours, Cloudberry...
Malibu because summer

Malibu is returning to TV for the first time in four years in a campaign that will run until July. Running with the strapline ‘because summer’, the advert has four different endings that promotes different...

Absolut is continuing to support the LGBTQ community with its third rainbow-themed limited-edition pack design. The pack is available from July in cases of six and will be backed by a multi-million-pound campaign. Retailers can promote...
alcoholic sodas

Global Brands is launching a range of alcoholic craft sodas under the Crooked Beverage Co brand to appeal to 20-30-year-old drinkers. The three-strong range contains Dayglo Skies (raspberry & lime), Mother Moon (pomegranate & peach)...
Desperados boomtown parklife bestival

Shoppers can win tickets to three festivals this summer as Desperados unveils its latest on-pack promotion. Tickets to Parklife, Boomtown and Bestival are up for grabs in the promotion, which is running until August 24. The activity...
Smirnoff red cups

Smirnoff is giving retailers the chance to get their hands on red cup PoS kits, as well as win a £1,000 cash prize. Retailers can win by creating a display with the kits and sending...
Strongbow epic festival entrance

Retailers can drive cider sales this summer as Strongbow unveils an on-pack promotion, which is giving away festival tickets until July 13. The brand is partnering with Isle of Wight Festival, Kendal Calling in Cumbria...
Absolut tabasco

Absolut is encouraging shoppers to make Bloody Mary cocktails at home by partnering with Tabasco sauce. Absolut 70cl bottles will include a neck collar with a small bottle of Tabasco Sauce. The promotion is available...
prosecco

Retailers are tapping into key alcohol trends and gearing up for another busy summer for prosecco sales. Last year, prosecco sales grew at a faster rate than champagne, with the UK now one of the...
Brooklyn Scorcher IPA

Looking to make more from your craft beer range? Brooklyn might have the answer. The brand is launching its Scorcher IPA in 355ml cans, and they are available to convenience retailers now. The drink has an...