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English wine

With English wine production set to double from five million bottles a year to 10 million by 2020, independent retailers must now get behind local brands. That was the advice from Simon Stannard, European affairs...
Alchemy wings

London convenience stores are taking £2,000 a week by partnering with Alchemy Wings, a website that is helping independent stores deliver alcohol and snacks online. The Alchemy Wings site is currently operating in central London...
carling

Convenience retailers can drive alcohol sales by promoting Premier League matches in store with displays and offers. That was the advice from Jim Shearer, Carling brand director, who urged retailers to make the most...
Brewdog Punk IPA

Retailers looking to introduce craft beer into their stores should stock accessible brands at a price that reflects the quality of the products. That was the advice from Steve Ricketts, head of sales at Brewdog,...
alcohol-free wine

Retailers are being encouraged to make more from alcohol-free drinks as leaked information reveals Tesco is creating a dedicated section. The section will contain alcohol-free beer, wine and spirits from mainstream brands like Eisberg and...
rugby label campaign

Wolf Blass is bringing back its limited-edition rugby label campaign, which will run on its Yellow Label Cabernet Sauvignon and Chardonnay. The bottles are available from February 1 to March 30 and will have 15...
craft cider

Thatchers is rolling out two craft ciders to help retailers encourage their shoppers to trade up. The new Stan’s range is available in 330ml cans, RRP £1.99, and contains two varieties, Leaf Twister and Barrel...
alcohol sales opportunities

Almost 18 months ago in this column, I wrote about “the Shoreditch drinker”. Inspired by Kopparberg’s slow-burn plan to gain traction by getting key influencers in the ‘cool’ areas of the capital city, the...
baileys

You can capitalise on bigger alcohol sales this Christmas, thanks to a £3.6m campaign from Baileys. 73% of shoppers say they would buy spirits as a gift Running with the strapline ‘Don’t mind if I Baileys’,...
inspire display sell

Diageo has unveiled a new initiative to help convenience retailers make £9,000 a year more from their alcohol sales. ‘Inspire, display, sell’ Is an extension of the company’s My Store Matters programme. It will give...