Finding space for magazines
“I’d like to have more magazines in my shop, but I don’t have the space” is a comment I’m sure many independent retailers can relate to. With more small shops veering towards grocery…
Wired for sales – but not enough indie support?
It was Condé Nast’s Wired which had the most successful evening at the ACE (Association of Circulation Executives) Press Awards last night as it scooped two awards for launch of the year and…
How to use magazines to build loyalty
Nick wrote recently about loyalty schemes at coffee shops whereby customers are encouraged to use a loyalty card to qualify for a free cup. We know that this type of promotion works as…
World Cup collectable sales
As a once-every-four-years’ event, it’s not surprising companies jump on the World Cup as an opportunity to launch as many football-related products as possible into the market. You’ll no doubt already be expecting…
A bundle of joy for publishers and retailers?
So the publisher of Vogue has received a slap on the wrist for talking down the circulation achievements of rival title Harper’s Bazaar prior to the release of the ABC figures in February….
Reasons to worry about the Apple app store
Is Apple’s iTunes a competitor for the local news shop in the UK? Yes, if the “success” of The Guardian’s iPhone application is anything to go by. Priced at £2.39, the app gives…
Lads mags targeted by sex review
A review commissioned by the Home Office which looked into the sexualisation of young people in the UK makes for an interesting read – especially for those involved in publishing or selling magazines….
Stuck on Barbie
Barbie may be over 50, but she certainly doesn’t look it and, despite being aimed at a fickle market where things go in and out of fashion quicker than adults can keep up…
Newspaper sales fall but profits still buoyant
The national newspaper circulation figures for January 2010 were published recently and showed an annual decline in copies sold almost across the board. But sales numbers by themselves do not reveal the whole…
Nationals look to innovate in face of dwindling sales
National newspapers are, without a doubt, going through a tumultuous period. And unlike the consumer magazine circulation figures released on 11 February, which showed publishers are fighting back with price cuts and multipacks,…






