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field visual merchandising strategy

Field Visual Merchandising Strategy – the definitive marketeer text-book

"The retail sales floor has become a battlefield. Each brand is fighting for the same customer and wants to ensure its merchandise is on the sales floor." With those 27 words of blurb I...
video

Academy in Action – Merchandising with Wrigley

Wrigley field sales representative Charlotte Denton visited David Charman, in his store in Kent, to talk about how to grow profits with regard to merchandising. Get more tips and advice for your store from the...
snacks

Merchandising snacks on the go

As RN’s ‘snacks on the go’ feature arrives with readers across the UK this week, we spoke to three suppliers and asked them for their top tips on how to merchandise their snacks products. Kerry...
Independent convenience retail

Merchandising with the masters: The results (3/3)

In July, Wrigley and Retail Express visited three retailers to help them improve their merchandising skills and boost sales. Each retailer was given an action plan to grow sales of mints and gum, and...
Independent convenience retail

Introduce theatre into your merchandising

Ian Handley, Harston Village Shop “This is a relatively small store with space at a premium, so every category has to really work for us. At the moment, we have a split display of mints...
merchandising

Merchandising with the Masters (2/3)

Optimising your range Paul Hammond, Prestbury Village Stores We have a good range of mints and gum but what we lack is advice on which products we should be stocking, especially new launches. My concern is that...
merchandising

Merchandising with the masters (1/3)

Pay attention to fixture placement Merchandising is an essential part of successful retailing, and one of the most critical assessment categories in our learning and development programme, the Independent Achievers Academy. Wrigley and Retail Express’s...
Merchandising

Merchandising with the masters

The mints and gum category is a vital one for independent retailers of all sizes. Gum is a highly impulsive purchase, more so than any other product on the shop floor. Location is key...
merchandising

Academy in Action: Merchandising

  Good merchandising is vital for doing good business. The IAA’s Emma Wilson joined Wrigley’s Simon Scarborough at Prabhjot and Gurdip Sandhu’s Southampton shop to look at what they do well and offer advice on...
independent convenience retail

Retailers Reveal #5: Dee Sedani – Merchandising

What is the most successful idea you’ve ever tried out in your business? The latest ideas I’ve tried have been great. One is putting doors on chillers, which saves carbon and reduces my electricity bill....