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halloween

How these 4 retailers are driving sales this Halloween

With Halloween now only a week away, Retail Express speaks to four top retailers on how they are driving spooktacular sales. Bay Bashir, Belle Vue Convenience Store (Lifestyle Express), Middlesbrough “Halloween is a massive occasion that...
messages

How many messages should you have in your window?

Stand outside your store and count how many different messages you are pitching, from the fascia to posters to window displays to signs to what you can see from out there into the business. Write...
MJs

Jai’s journey: Rebranding

With some big changes being made to the store, there hasn't been a better time to rebrand. I am proud to have the name Singh and proud to have had it used as part of...

Marketing to customers: Academy in action with Heineken

The facts Name: Alkesh Pankhania Store: Best-one Green Street Location: Sunbury, Middlesex Size: 900sq ft Facebook may be the future for marketing to local shoppers in Sunbury-on-Thames, but it’s important not to lose sight of the basics. Heineken’s Richard Campbell...

Be a specialty retailer

Newsagency businesses are your quintessential independent specialty retailer, but how much of a specialty retailer are you? What do you offer in your business that is specialty or unique? What do you offer to differentiate between your...
shop

Introduce yourself to someone you don’t know

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start...
Independent convenience retail

13 free marketing ideas for your store

I am working with an independent retailer at the moment that is not doing any marketing because they don’t have the money. This is an unacceptable excuse! Marketing your independent retail business does not have to...
Independent convenience retail

A great example of marketing a local store online

In my latest Retail Express column I write about the need for local retailers to have some sort of digital platform so that they can build a network of followers. The email that follows is...
Fresh & Easy, tescho,

Fresh & Easy – the marketing lesson

Tesco's US chain Fresh & Easy has been accused of not being all that fresh. When you make such bold claims in your shop, can you back it up?

Advertising: what will you do to be heard?

Every week companies use your newsagents business to advertise to potential customers. This may be in the form of loose leaflets or booklets or adverts printed in newspapers or magazines. There are thousands of...