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messages

Stand outside your store and count how many different messages you are pitching, from the fascia to posters to window displays to signs to what you can see from out there into the business. Write...
MJs

With some big changes being made to the store, there hasn't been a better time to rebrand. I am proud to have the name Singh and proud to have had it used as part of...

The facts Name: Alkesh Pankhania Store: Best-one Green Street Location: Sunbury, Middlesex Size: 900sq ft Facebook may be the future for marketing to local shoppers in Sunbury-on-Thames, but it’s important not to lose sight of the basics. Heineken’s Richard Campbell finds some useful ideas...

Newsagency businesses are your quintessential independent specialty retailer, but how much of a specialty retailer are you? What do you offer in your business that is specialty or unique? What do you offer to differentiate between your...
shop

The most valuable shoppers in your business are those who have not shopped with you previously, those who rarely step into your business. Think about how to reach those people. The best place to start...
Independent convenience retail

I am working with an independent retailer at the moment that is not doing any marketing because they don’t have the money. This is an unacceptable excuse! Marketing your independent retail business does not have to...
Independent convenience retail

In my latest Retail Express column I write about the need for local retailers to have some sort of digital platform so that they can build a network of followers. The email that follows is...
Fresh & Easy, tescho,

Tesco's US chain Fresh & Easy has been accused of not being all that fresh. When you make such bold claims in your shop, can you back it up?

Every week companies use your newsagents business to advertise to potential customers. This may be in the form of loose leaflets or booklets or adverts printed in newspapers or magazines. There are thousands of...