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Digital engagement

Social media is a useful tool for connecting with your customers. Being a great local retailer in the 21st Century means understanding how 'local' works online as well as in person

social media icons

How Christine Hope reached 4,000 local shoppers for free

Christine Hope, one of our seven expert retailer columnists, explains how you can use social media to market your store to shoppers When I had the third customer in a row shocked that we stocked...
Hopes of Longtown business partners

IAA 2016 Digital Engagement

The award for Digital Engagement, in association with News UK: Winner: Christine Hope, Hopes of Longtown Christine has a clear strategy across all digital channels with her shop, website, Facebook, Twitter, Instagram and Pinterest accounts all sharing...
Google maps car and location marker

Google Maps series: Fix Your Location with the Drag Method

In this week's article, Steve Denham shares his guide for fixing your location on Google Maps using the Drag Method. If the location marker is in the wrong place for your store you can edit...
google maps on mobile

Google Maps Step by Step guide

Steve Denham shares his step by step guide for getting your store on Google Maps, and managing your store's profile.
zapper app

Zappy days for customers with P&H’s new loyalty app

Palmer & Harvey has become the first wholesaler to partner with Zapper to reward customer loyalty. The partnership allows the wholesaler to offer its Plus Extra members a marketing platform to gain shopper insights...
Google Maps

Google Maps series: Is your store on Google Maps?

In our digital world Google Maps is the place to discover where stores are and to see their shop fronts on Street View. Here is our simple step by step guide to managing your store's...
google visibility

Get into social media or you’ll miss out on sales

Store owners have been told to harness the power of social media or risk missing out on sales. Speaking at the Better Wholesaling Summit in Birmingham last week, Pete Doyle, chief executive and founder of...

Retailers share how they use social media to drive sales and footfall

Social media and smartphone apps have revolutionised the tools retailers can use to engage with customers. Instead of laboriously posting leaflets through hundreds of letterboxes, it’s possible to reach a wider pool of people with...
JTI Advance app

JTI develops new app for retailers

JTI has launched an app for its trade website that will help retailers ready their business for the changes in tobacco legislation over the next year. The JTI Advance app will allow retailers to easily...
Londis App

Londis store builds and launches own app

A Londis convenience store in Cheltenham has become the first in the country to have its own app that was completely built in-house. The app will eventually be an ordering system, where customers can order...