What are local shoppers looking for?
The message for local shopkeepers is clear. Work out which type of shopper you are trying to attract and change your assortment of products accordingly.
What draws you to one shop over another?
The thing that will keep us returning to a particular shop is the staff and how they react to our needs. After that, although price is important it is not the key decider.
The Rare Find
What is the reward for local shopkeepers to recruit great staff? Anders writes about world leading talent and how it is unearthed. How is this relevant for small shops? And for their potential colleagues?
Determined? Funny? Maverick? – When brands get personal…
How important is branding and image to your business?
Shahid Razzaq joins the team
betterRetailing welcomes Shahid Razzaq is an award winning independent retailer with 24 years experience in the trade to our blogging team
A quick and fantastic guide to making profit
Bob Gorton’s book Boosting Sales (Bloomsbury, £9.99) available on Amazon, gives the owner of every business a lasting insight into the simple rules that will help you make more money than you are…
Lessons to learn from WH Smith
WH Smith once again have given a great lesson in how to survive in a changing market with their recent Christmas trading report. Group chief executive, Kate Swann said: “During the period we…
Clicks vs Bricks
The day before Christmas we smashed my wife’s treasured Emma Bridgewater butter dish. While the lid with its memorable message ‘Don’t let the cat get the butter’ survived, my daughter and I determined…
3,500 local facebook pages
“How we interact at a local level is really important to us, and that’s why we’ve launched these local Facebook pages,” Stephen Quinn, chief marketing officer of Wal-Mart US, tells Fortune magazine. Mr…
Planning for 2012
With one highly eventful year drawing to a close and another busy year ahead of us Steve gives some thoughts about how to make 2012 a good year for your business
16/02/2012
Steve Denham — Great to have you on the team Paul.
14/02/2012
Tan Parsons — Great post Terry - really interesting to hear how your life as an employee gave you the expertise to take...
13/02/2012
Kate Woolf — Great news Terry.
Sorry it's a bit late I've just returned from hols.
As a winner of the 2011 'Environment &...
10/02/2012
betterRetailing Team — Yeah, its thirsty work being an anchor!
