Academy in Action
cce, iaa, coca-cola enterprises, independent achievers academy

IAA – Effective Ranging gallery

Having the right choice of products encourages repeat purchases and builds customer loyalty. Coca-Cola Enterprises visit one retailer to discuss ranging

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IAA – Merchandising gallery

Wrigley join Joe Ene at his store in Middlesex to discuss how improving merchandising can drive sales. View the gallery now

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IAA – Service to the community

Steve Browse knows it’s important to keep his local community happy – Booker visit him in Norfolk to see what more he can do

carol and mark stubbs, derham news, norfolk, pepsico

IAA – Environment & Health Gallery

Pepsico’s Kate Woolf visits a shop in Norfolk to pass on top tips about environment and health. View the gallery then click through to our video edition

sandy, sarwar, premier, dundee, P&G, procter and gamble, paul lettice, shelfHelp

IAA – Shop Layout gallery

Getting the right layout to cater for your customers’ needs is fundamental to a successful shop. See what happened when P&G visited Sandy Sarwar in Dundee

amy, dha, news international, post office, lyndhurst, see my shop

IAA – Customer Service gallery

Shoppers are more likely to return if a store is welcoming. News International paid a visit to Hampshire retailer Amy Dha to discuss customer service

jai, singh, singhs premier, cadbury, iaa, susan nash, marketing, independent retail, convenience

IAA – Marketing to customers gallery

If customers don’t know about the products and services on offer in their local shop, they may walk past. View our gallery of Cadbury’s IAA store visit

iaa, nestle, retail innovation, york, costcutter, nadeem ashraf, emma dover

IAA – Retail Innovation gallery

Nadeem Ashraf refitted his store last year and has implemented innovative ideas in-store. See if Nestlé and the IAA can help him find more

imperial tobacco, iaa, shailesh patel, wolverhampton, milineux services, forecourt

IAA – Availiability gallery

More than half of customers cite availability as the most important factor in deciding where to shop. View of gallery of Imperial Tobacco’s IAA store visit

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IAA – Responsible Retailing gallery

It’s vitally important to protect your business and customers by retailing responsibly. View our gallery of JTI’s visit to Steve Barker’s Kent store

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