IAA – Effective Ranging gallery
Having the right choice of products encourages repeat purchases and builds customer loyalty. Coca-Cola Enterprises visit one retailer to discuss ranging
IAA – Merchandising gallery
Wrigley join Joe Ene at his store in Middlesex to discuss how improving merchandising can drive sales. View the gallery now
IAA – Service to the community
Steve Browse knows it’s important to keep his local community happy – Booker visit him in Norfolk to see what more he can do
IAA – Environment & Health Gallery
Pepsico’s Kate Woolf visits a shop in Norfolk to pass on top tips about environment and health. View the gallery then click through to our video edition
IAA – Shop Layout gallery
Getting the right layout to cater for your customers’ needs is fundamental to a successful shop. See what happened when P&G visited Sandy Sarwar in Dundee
IAA – Customer Service gallery
Shoppers are more likely to return if a store is welcoming. News International paid a visit to Hampshire retailer Amy Dha to discuss customer service
IAA – Marketing to customers gallery
If customers don’t know about the products and services on offer in their local shop, they may walk past. View our gallery of Cadbury’s IAA store visit
IAA – Retail Innovation gallery
Nadeem Ashraf refitted his store last year and has implemented innovative ideas in-store. See if Nestlé and the IAA can help him find more
IAA – Availiability gallery
More than half of customers cite availability as the most important factor in deciding where to shop. View of gallery of Imperial Tobacco’s IAA store visit
IAA – Responsible Retailing gallery
It’s vitally important to protect your business and customers by retailing responsibly. View our gallery of JTI’s visit to Steve Barker’s Kent store






