Beauty retailer Feel Unique is teaming up with Blossom Hill to give away £16.6m-worth of money-off vouchers to shoppers.
Available until the end of August, the giveaway includes seven million 20%-off vouchers that can be spent on more than 20,000 beauty products on Feel Unique’s website.
The campaign is rolling out on the brand’s five bestsellers: White Zinfandel, Grenache Rosé, Classic Red, Classic White and Classic Rosé, as well as Blossom Hill Spritz Elderflower & Lemon, Raspberry & Blackcurrant and Cherry.
It will be backed by a £2m campaign, which includes TV advertising from June 9, and outdoor and digital advertising.
Caroline Thompson-Hill, marketing director for Treasury Wine Estates, said “The campaign makes Blossom Hill a more relevant choice for younger women across the summer months.”