Top tips and trends:
1. A reason to visit your store
Almost half of shoppers consider bakery a main reason to visit a c-store1, and a full wrapped bakery range not only drives foot traffic, but it also drives spend. In fact, bakery shoppers have a higher average basket spend in comparison to the average convenience shopper – £8.47 vs £6.392.
2. Maintain the freshness
To maintain the freshness of your bread and bakery products, you should keep them away from cold or chilly areas and instead display them in a place where the temperature is around 22°C/72°F.
3. Maximise seasonal occasions
Help customers find your bakery section by making sure it’s clearly signposted. Also consider using PoS and in-store theatre to maximise seasonal occasions where wrapped bakery products play a key role – ie picnics, BBQs, and 'back to school' lunches
1Shopper Intelligence, 2015
2Him! CTP 2015