Top tips and trends:
1. A reason to visit your store
Almost half of shoppers consider Bakery as a main reason to visit a c-store and a full Wrapped Bakery range not only drives foot traffic, but it also drives spend. In fact, Bakery shoppers have a higher average basket spend in comparison to the average convenience shopper – 8.47 vs 6.393.
2. Maintain the freshness
To maintain the freshness of your bread and bakery products, you should keep these away from cold or chilly areas and instead display them in a place where the temperature is around 22°C/72°F.
3. Maximise seasonal occasions
Help customers find your bakery section by making sure it’s clearly signposted. Also consider using POS and in-store theatre to maximise seasonal occasions where wrapped bakery products play a key role – i.e. picnics, BBQ’s, and Back to School lunches.