Stefan Appleby
news international

News of the World to close

This Sunday will see the last ever publication of the News of the World

Mum knows best

Stefan looks into the reasons behind shoppers brand loyalty and how that should affect the lines that you’re stocking, even in times of recession

Promoting excellence in your store

Stefan looks forward to the UK’s biggest convenience trade show and explains why the time off work to go along is worth it for your business

Shouting in the community

When twice as many shoppers think supermarkets are more engaged with their local communities than local shops, it’s time to start shouting about yourself!

GAME employees buy from supermarkets

As Easter approaches, Stefan reveals reports that show it’s not just independent retailers struggling to compete with supermarkets

tesco, supermarket, self-service, customer service

Get personal

73% of the public say self-service tills are the worst thing about supermarkets, retailers should exploit this disaffection with great personal service at their tills

Minimum pricing, minuscule impact

Stef looks at some recently released figures that expose the wrong-headedness of government policy on alcohol pricing

Luton King Size?

Stef flags up an interesting marketing technique adopted by US tobacco marketeers, will it catch on here?

Tweeting to the converted

Theo Paphitis’ immense enthusiasm for social networking has already inspired many retailers to be a bit more social, explains Stefan

Alcohol minimum price rejected by Scottish Parliament

The Scottish government has failed to introduce a minimum price on alcohol, but what can be done to solve the problem in a way that won’t hurt smaller retailers?

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