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Stefan Appleby

Stefan Appleby
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As head of digital at Newtrade and editor in chief of Retail Express, Stefan sees, first-hand, all the newest product launches and developments and gets to talk to everyone across the retail sector, from independent retailers to managing directors. Stefan can be found on Twitter at @Stefan_Appleby, on stefan.appleby@newtrade.co.uk or on 020 7689 3376.
Alcohol prices - prosecco

I was at an event last week where a trade marketing manager spoke about the difference between what retailers think customers want and what...
Alcohol

I recently went to the launch of something called the Summit Scorecard, which offered analysis of the Top 50 UK retailers’ online performance. Of the...
Alcohol: craft beer

Do you know about what you sell? Not just the size and shape of things and your profit margins; do you have the sort...
Guinness Zero alcohol trends

The journalists in this business spend a lot of time groaning loudly at the latest terrible examples of buzzwords and jargon on big company...
Cider cans

It’s time for you to rethink cider. The days of a range of two-litre plastic bottles tucked away on the bottom shelf slowly gave way to...
Alcohol trends - gin

Happy New Year. I hope that your Christmas was profitable and enjoyable. I’m going to welcome in the New Year by talking about gin. This...
alcohol sales opportunities

Almost 18 months ago in this column, I wrote about “the Shoreditch drinker”. Inspired by Kopparberg’s slow-burn plan to gain traction by getting key...
GoPuff delivery

Next day delivery? One hour delivery? Dash buttons allowing you to order specific products? The ability to order entire meals from your favourite restaurant? Forget...

I’ve written about craft beer a fair few times in this column. I’ve spoken about the rise in sales, knowing your customers needs and...
cheap cider

In the 21st century, the headline rules all. The number of people that can be seen commenting on stories on social media without having...