Sign Up

Stefan Appleby

Stefan Appleby
171 POSTS 4 COMMENTS
As head of digital at Newtrade and editor in chief of Retail Express, Stefan sees, first-hand, all the newest product launches and developments and gets to talk to everyone across the retail sector, from independent retailers to managing directors. Stefan can be found on Twitter at @Stefan_Appleby, on stefan.appleby@newtrade.co.uk or on 020 7689 3376.
Alcohol delivery Deliveroo

Alcohol delivery services can help you premium price your booze

Retailers have been delivering newspapers for years, but for most, further expansions into delivery have been pretty slow to emerge. Why has it ended...
What are you going to do to close the premium alcohol sales gap in convenience stores?

What are you going to do to close the premium alcohol sales gap in...

“We see premium becoming the ‘standard’ pour, and standard brands declining further.” These are the words of Chris Shead from Pernod Ricard, talking about spirit...
Put your trust in your younger members of staff

Put your trust in your younger members of staff

Last week I spoke to Mital Morar, owner of Ancoats General Store in Manchester, when I  was fortunate enough to be the one to tell...
Merchandising alcohol: What goes next to what in your store?

Merchandising alcohol: What goes next to what in your store?

Earlier on this year, as part of the Independent Achievers Academy, I paid a visit to John Green’s shop in Cambridgeshire. During the visit, I...
alcohol sales opportunities

Get to know the 20-to-30-year-old potential alcohol shoppers in your area

At what point is an alcohol column not an alcohol column? Probably when it’s about alcohol-free drinks, you might say. But that means that we...
You cannot underestimate the value of your window as a marketing tool

You cannot underestimate the value of your window as a marketing tool

I sat outside a bar in Düsseldorf the other weekend, mesmerised by the shop opposite. It had a big front window, enticingly lit, showcasing –...
If Fortnum & Mason can keep beer shoppers happy, so can you

If Fortnum & Mason can keep beer shoppers happy, so can you

I recently popped into Fortnum & Mason on Piccadilly in central London. The ground and lower ground floors of the store are devoted to food....
Alcohol - craft beer fixture

Why you should cater for alcohol format changes sooner rather than later

In the past 48 hours I’ve received news announcements about craft coffee, craft chocolate, craft soda and craft alcoholic soda. We might not be...
minimum alcohol pricing

All parties need to take the big alcohol issues in our industry more seriously

I love the fuss around the launch of manifestos in General Election campaigns. It’s a rare member of the public indeed that ever reads...
Use the story behind alcohol innovation to sell to your customers

Use the story behind alcohol innovation to sell to your customers

Two things on my mind this week. The first, the general public. The second, packaging. The reason they’re on my mind is because of a...