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Stefan Appleby

Stefan Appleby
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As head of digital at Newtrade and editor in chief of Retail Express, Stefan sees, first-hand, all the newest product launches and developments and gets to talk to everyone across the retail sector, from independent retailers to managing directors. Stefan can be found on Twitter at @Stefan_Appleby, on stefan.appleby@newtrade.co.uk or on 020 7689 3376.
Use the story behind alcohol innovation to sell to your customers

Two things on my mind this week. The first, the general public. The second, packaging. The reason they’re on my mind is because of a...
Can you compete with wine through your shoppers’ letterboxes?

There is no new thing under the sun, as the old Biblical phrase goes. Times may change, fads may come and go, but all...
Lessons on your alcohol range from the Big Apple

I’ve recently returned from a trip to New York. While away, I was really keen to explore the alcohol offering of New York’s convenience...
merchandising

The facts Name: John Green Store: Premier Green End News Location:  Sawtry, Huntington Size: 540sq ft Staff: 5 part-time The IAA’s Stefan Appleby, Helen Tagliarini of Mars Chocolate...
Embrace change in your alcohol range

Twenty years ago today, Mama by the Spice Girls was number two in the charts and Tony Blair was days away from leading Labour...
Alcohol prices - prosecco

I was at an event last week where a trade marketing manager spoke about the difference between what retailers think customers want and what...
Alcohol

I recently went to the launch of something called the Summit Scorecard, which offered analysis of the Top 50 UK retailers’ online performance. Of the...
Alcohol: craft beer

Do you know about what you sell? Not just the size and shape of things and your profit margins; do you have the sort...
Guinness Zero alcohol trends

The journalists in this business spend a lot of time groaning loudly at the latest terrible examples of buzzwords and jargon on big company...
Cider cans

It’s time for you to rethink cider. The days of a range of two-litre plastic bottles tucked away on the bottom shelf slowly gave way to...