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Chris Dillon

Chris Dillon
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Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.
Kellogg's cereal bars sugar

Kellogg’s has cut the amount of sugar in its cereal bars as part of its plan to remove 2,000 tonnes of sugar from the...
mccoll's One Stop

McColl’s has announced it is eyeing up buying One Stop stores in the wake of the Booker-Tesco merger. Speaking at an event with IGD earlier...
Milky-Bar milk

Milkybar is adding more milk to its recipe and driving sales with TV and outdoor advertising. The new recipe will increase the amount of milk...
Shredded Wheat BTCC

Nestlé Breakfast Cereals is teaming up with the Motorbase British Touring Car team to give retailers the chance to win tickets to the BTCC,...
Smirnoff red cups

Smirnoff is giving retailers the chance to get their hands on red cup PoS kits, as well as win a £1,000 cash prize. Retailers can...
Spar-summer-easy-meals

Spar retailers are promoting 15 core own-label products in the latest phase of the symbol's 'easy meals' campaign. From June until September, Spar will promote six...
Belvita promotion

Shoppers can get their hands on one of 2,000 Tassimo coffee machines in a new on-pack promotion from BelVita. The campaign is rolling out on...
Urban-eat Urban Beat

Urban Eat is rolling out a new design across its range and launching a three-month-long ‘Urban beat’ online promotion to drive food-to-go sales. Available from...
Beebad

Retailers can get their energy drink sales buzzing this summer as BeeBad, a new energy drink made with honey, enters the market. Made in Italy, BeeBad...
Strongbow epic festival entrance

Retailers can drive cider sales this summer as Strongbow unveils an on-pack promotion, which is giving away festival tickets until July 13. The brand is...