Anthony Joshua teams up with Lucozade Sport for a new TV campaign

Anthony Joshua

Heavyweight boxer Anthony Joshua is teaming up with Lucozade Sport as part of the brand's 'made to move' campaign.

The advert featuring Anthony Joshua is now live on YouTube and video-on-demand, and will come to the small screen on April 24, ahead of Joshua's world title fight against Wladimir Klitschko on April 29.

Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, said retailers should make sure they are ready to meet the demand on April 29, which marks a "significant date" in the nation's sporting calendar.

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

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