alcohol sales

Creating a dedicated beers, wines and spirits area with more chiller space has boosted a Somerset retailer’s alcohol sales by 12%.

Greg Gardner and Mark Vinnicombe, of Costcutter in Taunton, have also increased chiller space for fresh food and soft drinks to keep pace with strong competition in the form of two Co-ops and a Tesco Express.

New LED lighting and ceiling tiles have also been installed in the 1,650sq ft store to improve the visibility of products.

“The dedicated promotions section for alcohol has really helped to drive volume sales,” said Mr Gardner. “We’re also now stocking Southwest Wines to support a local supplier.”

The pair have invested £10,000 in a soft drinks chiller and increased their range of pre-packed poultry, meats and ready meals.

“Historically, the independent sector has not done very well on supplying meal options, but we are trying to improve so we are more than just a top-up shop,” Mr Gardner added. “The key to success is to constantly evolve and keep re-investing to stay ahead of the multiples. The day you stand still is the day you fall behind.”

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