Paul Cheema’s Costcutter store in Coventry was re-launched recently, and he has sent betterRetailing a few of the images from the incredible re-opening day that he held. There are some great tips on how to build a buzz around your community store in this gallery.
Facepainting, a barbecue, clowns, and some free product giveaways from the likes of Innocent drinks and Heinz! Paul even invited the mayor along to show him around the new shop.
What do you think of these images? Have you held any similar events in your community? Let us know!





























