Mital Morar runs a distinctively branded shop on the outskirts of Manchester City Centre called ‘Store!’. By using a distinctive brand his customers can recognise (he currently has two Stores), he establishes a relationship that he backs up with excellent customer service and a great range.
Mital tries to cater for everyone. His confectionery offer at the tillpoint is a great example.
‘I realise they are not going to get their whole week’s shopping here as they do in the supermarket but I make sure they can buy everything they need to make a meal,’ he says.
‘We have added a premium edge to the ordinary items as we have found our clientele really like this. We sell organic beer and wine and really expensive wine that only top restaurants stock.
‘We also visit restaurant trade shows as they often have unique products that aren’t available at other shows.’
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