We have been using regular leaflets to advertise our shop to our customers for nearly 15 years. We started off with a weekly issue, but now produce one a couple of times a month. The process is simple as I produce the ‘artwork’ on my computer and reproduce the leaflet on our shop photocopier. We then distribute them with the Saturday morning newspapers.
We know that they are helpful to the success of our business because customers react to the offers that we promote. It’s very satisfying to see customers with a leaflet in hand when they come shopping.
Recently I took a phone call from a customer wanting to know if we could supply 200 bottles of wine that we had advertised on a leaflet for his company’s employees. A wonderful opportunity that our wholesaler was able to help with. The customer got his wine and we have an unexpected £900 in our till. Brilliant!
Rav Garcha
24/12/2010
We live and survive via our leaflet and could not do business without it. ok we may loose some margin but people dont half respond. we do about 1500 every 3 weeks and go door to door. also they are really good for till point conversations. its one tool in the box that really helps agains the mults.
Sunder
27/12/2010
Leaflet’s is a must, in this economic climate, all the big boy’s do it, why ? l have 10,000 distributed every 3 weeks to be ahead of the game.
Nick Shanagher
04/01/2011
An extra £900 in the till. Fantastic. As you say. Have a great 2012.
Nick Shanagher
04/01/2011
Er, I meant to say 2011! I got carried away.