Presentation is important for any store, something Vaneet Patel understands all too well. He encourages his staff to look professional and stand out and keeps a keen eye on ensuring his products are double faced– helping his customers in the process find what they’re looking for – something that saw him nominated in the 2009 IAA Awards for Shop Presentation.
“I always try to ensure the store’s appearance is at its best and so the interior and exterior must be clean. Because there is a lot of passing traffic and dust that the store attracts I wipe down the paintwork surrounding the windows every few weeks and there is a rota to ensure the floor is always clean and the shelves are wiped down when being replenished.
“The members of staff are encouraged to make sure the shelves are double faced, which enhances presentation and enables customers to quickly identify what they are looking for. We also take into account staff appearance. There is a strict dress code which makes us look professional and enables members of the public to quickly identify who is working in the store if they need to make an enquiry.”
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