Comments on: Thinking about how your customers engage with your business http://www.betterretailing.com/2010/02/benchmarking/customer-engagment/ The site for enterprising independent retailers Wed, 08 Feb 2012 21:30:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: nick shanagher http://www.betterretailing.com/2010/02/benchmarking/customer-engagment/#comment-379 nick shanagher Wed, 10 Feb 2010 17:38:46 +0000 http://www.betterretailing.com/?p=1143#comment-379 I am told that Tesco ran a commercial promoting their shops in which Martin Clunes visited the shop in his pjyamas, which adds to the enjoyment. However, it would be interesting to hear if any newsagents do insist on a dress code? I am told that Tesco ran a commercial promoting their shops in which Martin Clunes visited the shop in his pjyamas, which adds to the enjoyment.

However, it would be interesting to hear if any newsagents do insist on a dress code?

]]> By: chander Hingorani http://www.betterretailing.com/2010/02/benchmarking/customer-engagment/#comment-371 chander Hingorani Fri, 05 Feb 2010 16:49:12 +0000 http://www.betterretailing.com/?p=1143#comment-371 Are you properly dressed. Excuse me Madam. You cannot come to this TESCO store as you are not properly dressed. How do you mean I am not dressed. Is there a new legislation. No Madam, but we would like our customers to have a proper dress code, proper shoes and dress, but not nightdress. I just wanted milk and butter. Sorry Madam. So shes goes to her local CTN store and Mr patel is quite happy to sell he milk and bread. So the lesson is if you want to increase your sales, go easy on dress code. By the way, in India it is quite commom for pepole to go in their pyjamas and vests but then it can get very hot there. So would you allow your customers to come in shorts or even bikinis in a a sea side resort. Are you properly dressed.

Excuse me Madam. You cannot come to this TESCO store as you are not properly dressed.
How do you mean I am not dressed. Is there a new legislation.

No Madam, but we would like our customers to have a proper dress code, proper shoes and dress, but not nightdress.

I just wanted milk and butter.

Sorry Madam.

So shes goes to her local CTN store and Mr patel is quite happy to sell he milk and bread.

So the lesson is if you want to increase your sales, go easy on dress code.

By the way, in India it is quite commom for pepole to go in their pyjamas and vests but then it can get very hot there.

So would you allow your customers to come in shorts or even bikinis in a a sea side resort.

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