Comments on: Grabbags at 2-for-£1: who wins? http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/ Energising independent retailers Thu, 09 Sep 2010 15:23:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: A Shafiq http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/comment-page-1/#comment-1009 A Shafiq Wed, 26 May 2010 22:26:21 +0000 http://www.betterretailing.com/?p=1139#comment-1009 This is some thing we small shop keepers has to come out of. Take example of these Walkers 2/£1 bags, We all sell Walkers trough out the year. For 2-3 months Walkers is giving us the opportunity to offer our customers a deal. We DON'T have to sell these. But to win our customers' trust and interest in our business we can put these kind of products on our shelves for as longer we wish to sell them at cheaper price for customers. I've seen about 25% increase in number of boxes we've sold of this 2/£1 packs. Yes, end of the day we are left with more shelf fillings, but I am happy that my customers who use to buy 1 pack now buy 2 and are happier. This is some thing we small shop keepers has to come out of. Take example of these Walkers 2/£1 bags, We all sell Walkers trough out the year. For 2-3 months Walkers is giving us the opportunity to offer our customers a deal.
We DON’T have to sell these. But to win our customers’ trust and interest in our business we can put these kind of products on our shelves for as longer we wish to sell them at cheaper price for customers.
I’ve seen about 25% increase in number of boxes we’ve sold of this 2/£1 packs. Yes, end of the day we are left with more shelf fillings, but I am happy that my customers who use to buy 1 pack now buy 2 and are happier.

]]> By: k13shn http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/comment-page-1/#comment-380 k13shn Thu, 11 Feb 2010 14:49:52 +0000 http://www.betterretailing.com/?p=1139#comment-380 we have seen that we have sold alot more with the price marked packs. we have seen that we have sold alot more with the price marked packs.

]]> By: nick shanagher http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/comment-page-1/#comment-378 nick shanagher Wed, 10 Feb 2010 17:35:31 +0000 http://www.betterretailing.com/?p=1139#comment-378 The verdict appears to be that the retailer and shopper win. I am still concerned that you have not done the maths but thank you for the feedback. The verdict appears to be that the retailer and shopper win. I am still concerned that you have not done the maths but thank you for the feedback.

]]> By: Hitesh Pandya http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/comment-page-1/#comment-368 Hitesh Pandya Thu, 04 Feb 2010 17:24:52 +0000 http://www.betterretailing.com/?p=1139#comment-368 I deal with a small wholesaler who's a member of Sugro we have dealt with this firm for over 20 years and have found the service, credit terms and price very good. We have ran this deal and have found it very good and profitable too. Just checked my invoice and we are buying in the Walkers Big Eats @ £7.87, case size 30 i thus cost 31p. Happy retailer and customers HERE! I deal with a small wholesaler who’s a member of Sugro we have dealt with this firm for over 20 years and have found the service, credit terms and price very good.

We have ran this deal and have found it very good and profitable too. Just checked my invoice and we are buying in the Walkers Big Eats @ £7.87, case size 30 i thus cost 31p. Happy retailer and customers HERE!

]]> By: nick shanagher http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/comment-page-1/#comment-354 nick shanagher Mon, 01 Feb 2010 09:57:51 +0000 http://www.betterretailing.com/?p=1139#comment-354 If you are buying a case at £9.89 (the Bestway price) this means you will make £6.45 profit on return for every 32 packs you sell as singles but only £3.73 if you sell 16 two-for-one offers. In order to get to the same profit level if every customer takes advantage of the offer, you need to sell 24 extra packs, which is a volume sales increase of around 75%. Of course, the reality is somewhere between the two points and you may be judging 3p extra profit per customer visit as attractive! Abdul, it would be great to hear in a week's time how successful the promotion has been for you. If you are buying a case at £9.89 (the Bestway price) this means you will make £6.45 profit on return for every 32 packs you sell as singles but only £3.73 if you sell 16 two-for-one offers. In order to get to the same profit level if every customer takes advantage of the offer, you need to sell 24 extra packs, which is a volume sales increase of around 75%.

Of course, the reality is somewhere between the two points and you may be judging 3p extra profit per customer visit as attractive! Abdul, it would be great to hear in a week’s time how successful the promotion has been for you.

]]> By: Abdul Qadar http://www.betterretailing.com/2010/01/grabbags-at-2-for-1-who-wins/comment-page-1/#comment-349 Abdul Qadar Sun, 31 Jan 2010 14:47:51 +0000 http://www.betterretailing.com/?p=1139#comment-349 I have grabbed this oppertunity to increase the price of a single bag to 60p and thus increasing my margin and also giving my customers value with the 2 for £1.00 offer. I am noticing customers buying two packs instead of one as the offer is on the pack and much more convincing. I have grabbed this oppertunity to increase the price of a single bag to 60p and thus increasing my margin and also giving my customers value with the 2 for £1.00 offer. I am noticing customers buying two packs instead of one as the offer is on the pack and much more convincing.

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