With a bricks-and-mortar store, where you locate is a big decision, fixed by your capital investment. On-line, location can be changed at the click of a button.
I have the opportunity to move to a new space on the betterretailing site that will be launched later this month. The benefits will be that this blog will appear alongside others that will tackle different aspects of strategy and tactics for local retailers, including a new blog by Steve Denham.
It is exciting for me and should help readers find even more good stuff, near at hand. I am also looking forward to coaching from Sam on how to make these short items even more useful, such as embedding links.
Just as retailers may benefit from a good mix of footfall driving shops near them, so too on the web. Fingers crossed.
