the better retailing blog
Getting more for less somehow…
by Nick Shanagher on 7 September, 2009
On 1 January the rate of VAT in the UK is set to go up by 2.5% after the temporary cut to see us through the Crunch. Many local retailers may not have cut their prices and this is the end of a very handy extra 2.5% margin. But they need to think now what they are going to be doing in January.
It is clear that the multiple retailers are all planning now. City analysts say they are well placed with lower stock levels and clarity about what shoppers are thinking. Lower mortgage costs mean that many families have had more money to spend each week – around £12 a week in June and £9 in July.
If shoppers feel that the Crunch is not so bad, then they may be tempted to spend a lot before Christmas. Analysts say that retailers will be promoting hard. However, they also say that the multiples will be pushing prices up in the background.
“With list price increases to more than offset the cost of higher promotions, customers may not be getting quite the bargain that they think,” says Andrew Hughes of UBS.
If shoppers are getting wiser to this kind of marketing, the opportunity for local retailers can only improve. If you treat your key customers as you treat friends, offering them value without ripping them off, then you can retain (or win) their loyalty.
Related posts:
- Silver lining in the post-Christmas blues
- 2010 looks like being a tough year
- The invention of the smart shopper
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Comments (1)
This is the right time to stock up and take advantage of the lower vat rate and hold off any price rises well into January 2010.I would be stocking up on confectionary. soft drinks and chocolate biscuits.Price marked goods will be high on the list too as i will be only paying 15% vat on purchases this year and 17.50% next year on the same price marked goods.